May 15, 2009


As many as 86 students packed the Dayton Cafeteria for a seminar titled, "Outclass the Competition … Business Etiquette and Business Image." Leah Hawthorn, a certified business image and etiquette coach and training facilitator for the Protocol School of Washington, was the guest speaker. Ms. Hawthorn works to facilitate change in the business arena by improving individual and corporate image. She trains business men and women from all over the world, and visits many colleges and corporations to discuss the necessary tools to succeed in the work place. She pointed out that statistically during a job interview, usually only 15% of the actual interview will be based on what you know. Credentials for the position have long since been looked at before the interview through the applicant's résumé and reference calls. The remaining 85% is the presentation of oneself during the interviewing process. She has taught students from the United States, Cairo, Egypt, London, England, Dubai, Canada, Australia, Philippines, as well as many other global locations. The campus was fortunate enough to contract her for our graduates in particular, and encouraged as many students to attend as possible. "This was not only a success but a smash hit," one instructor said of the seminar.

Ms. Hawthorn engaged the students in exercises using workbooks and hands-on scenarios to improve their interviewing skills, confidence, etiquette, image, and dress. Student volunteers came forward and modeled their business outfits. As the student audience watched, others were placed in situations where role-play made them aware of the proper interviewing techniques to use and to build their confidence. Ms. Hawthorn also put a "Relocation Possibilities" catalog together and spent many hours researching the programs offered at National College and where the best jobs could be found across the country for those areas of study. Many students were anxious to employ the methods they learned and we are looking forward to positive results from them on their next interviews.